Design Ideation for Public Transportation
It is a solo project that I worked on as a part of an online course. On this project, I created six storyboards that demonstrate design ideas for improving transportation problems. In order to get meaningful ideas that have a real impact on real people’s lives, I used observation and interviews of users.
Storyboarding design ideas about solving public transportation problems.
I participated in an online course called "Human-Centered Design: An Introduction" in which I learned need-finding methods and how to do rapid prototyping for solving them. One of the assignments of course was to developing design ideas for transportation and as a method of rapid prototyping, storyboarding the design ideas.
The challenge was to observe and interview users about their transportation habits. Then brainstorming design ideas that meet a certain need or solve an existing problem. Finally, I was asked to choose 3 of the design ideas and create 2 storyboards for each showing alternative tasks or user personas.
A Good Storyboard!
Storyboard presents a scenario that takes a hypothetical user from setting ( a problem, need, or desire embedded in a specific situation) to satisfaction( an outcome achieved through a design that addresses the problem/need/desire).
Storyboard shows what a design idea enables the user to accomplish without specifying a particular user interface.
A Good Storyboard:
Begins with a user persona ( who are they and what are some of their pain points? include emotions on the process)
Set a scene and the environment the character is in.
Identify the goal ( what is the problem they are trying to solve and what do they get there?)
Narrative arch ( a storyboard is a story so make sure to include a beginning, middle, and end)
I started my research process by observing users using public transportation and also I conducted structured interviews with them. I interviewed with participants and I tried to understand their needs and their current problems with public transportation. here are the most important insights I learned from interviewing users:
Users frustrated of not having a seat while using a bus.
Users need to get wherever they want in the shortest time.
The tourists and newcomers to town have trouble getting around the city.